Exploring the euphoric imagery of drugs from a creative perspective.
Approaching the theme 'Change' from an elated viewpoint, my adobe software skills were thoroughly improved after extensive experimentation, encouraging my innovative mind to pass beyond limitations.
(Possibly triggering image below)
UNIVERSITY COURSEWORKS
Earliest to current year
At the University of Manchester, numerous fashion topics are covered, including Marketing, Buying & Merchandising, Management and Technology. The following pages demonstrate my application of Adobe skills to produce both creative and technical pieces of the highest quality.
A few slides of each piece of coursework are displayed below.
PROJECT
01
My first try at a Buying project was a success! Researching forecasted trends and translated them into a range for Pull & Bear. As an introductory project, the execution was more basic, but as my time at Uni went on, my creative design and analytical skills improved. I took the product from high street to luxury by changing small details such as lining, buttons and material, helping me understand different market levels. This project also marked my introduction to industry platforms such as WGSN and Edited, and my first attempt at InDesign CAD’s.
1st class
Key Skills Developed:
- Analysis of industry trends using WGSN
- Designing CAD's
- Creative mood boards
- Evaluation of high street, middle market and luxury brands
- Balancing creativity with commercial viability
PROJECT
02
Researching into brand history, values and consumer needs, my first marketing report looked at makeup brand Milk and the agility of its products.
Within the report, I studied the needs of Milk's consumer and the ways in which their competitors took the first step and met these needs. This provided strong evidence of the necessary actions for milk to undertake to achieve efficient brand growth and aim higher than their competition.
This coursework taught me valuable analytical and graphic presentation skills. Developing an eye for aesthetic compositions has proven useful when presenting in front of both university peers and professionals in the workplace. Here I learnt the benefits of catching the viewers attention through psychological attributes based on brand aesthetics.
1st Class
Key Skills Developed:
- Market positioning and Market environment analysis
- Brand storytelling
- Taking myself into the headspace of target consumers
- Critical analysis of competition
- Presentation skills
PROJECT
03
My most technical project was Garment Technology, which required strong accuracy and precision when taking a working drawing to a final physical product. This involved taking precise measurements, developing sewing skills, and building stitch knowledge. Once completed, the garment was fully costed from material usage to thread consumption per metre, with pricing decisions supported by an accurate garment breakdown.
1st Class
Key Skills Developed:
- Sewing proficiency
- Pattern drafting and lay planning
- Cost analysis of every component of the garment
- Quantity estimation as precise as possible
- Thread quantity specification based on ISO stitch type
- Development of a quantitative analysis mindset, encouraged by a need for precision
PROJECT
04
This Buying and Merchandising project involved researching a forecasted WGSN trend and developing a justified range plan for Mango. I produced trend, directional, and translation boards, and analysed key product details to ensure alignment with the predicted trend. The range was developed using secondary research from WGSN consumer and trend insights, alongside competitor and complementary brand analysis to ensure commercial relevance and market alignment. Finally, I created a full range overview, including price architecture, product classification, and allocation strategy across Mango stores.
1st Class
Key Skills Developed:
- Trend Forecasting and adaptation
- Cost and margin analysis
- Product range development
- Commercial awareness
-Applying industry trend reports (WGSN)
-Range planning and visual merchandising
PROJECT
05
For this strategic marketing coursework, we were tasked with selecting a luxury brand and country for Corium Biotech to collaborate with for its debut launch, and how to market it. Corium Biotech generates lab-grown exotic leather using cellular agriculture, helping eliminate the need for animal cruelty in exotic leathers. For my project, I decided Chanel and Singapore were a suitable match for an ethical product launch. This was decided based on brand research revealing a history of a shift to ethics, competitor comparisons indicating a misalignment, and research into Singapore's consumers presenting as open-minded to lab-grown goods (shown by the success of lab-grown meats). This project boosted my critical thinking skills, market trend evaluation abilities and consumer behaviour analysis experience.
1st Class
